NZRHA created the Club 777 incentive program, which allows participants to earn points based on their reining scores. The objective is to accumulate a total of 777 points in order to obtain an embroidered Club 777 jacket.

The duration of accumulating 777 points depends on the level achieved: Gold represents One Year, Silver represents Two Years and Bronze represents Three years.

To participate in the Club 777, competitors must pay a $25.00 club fee and nominate the horse they wish to have points logged under. This fee must be paid annually to ensure points are carried over to the following year.

Competitors submit their reining scores from various events approved by NZWRF / Breed associations and NZRHA. Scores may be submitted from Junior / Senior Horse and Open Reining classes. At NZRHA events, a rider class score may also be submitted. Each score contributes to total points earned.

The accumulation of 777 points is the benchmark for obtaining the jacket. The Club 777 encourages riders to continue participating in reining events and working towards improving their scores. It provides an incentive and recognition for their dedication and achievements within the reining community.